Yulia is originally from Saratov, Russia. She was born into a humble family: her mother worked as a music teacher in kindergartens and later as an Oriflame representative; her father has been an entrepreneur most of his life, selling car batteries. Until the age of 9, she lived with her parents and sister in a single room in a communal apartment.

After finishing school, she entered a medical college to become a nurse while simultaneously studying Special Education and Psychology at the Pedagogical Institute (now Chernyshevsky State University).

Alongside her studies, she took part in fashion shows in Russia and abroad, was featured on magazine covers and in catalogs, and won a local beauty contest. She graduated from medical college with honors. Later, she transferred to the Faculty of Philosophy at Moscow State University (MSU), majoring in PR and Public Relations, losing two academic years in the process. During this time, she got married and had her first child while studying full-time and breastfeeding.

She completed her MSU degree with honors and, while pregnant with her second child, enrolled in the postgraduate program. Her thesis focused on “Reputation Management: A Socio-Philosophical Analysis.” She passed her candidate minimum in philosophy and published 4 scientific articles in accredited journals.

Yulia regularly participated in the International Lomonosov Conference and served as the executive secretary of the “Theory of Communication and Public Relations” section for four years. She received letters of appreciation from the rector of MSU, the Dean of the Faculty of Philosophy, and the Head of the Department of Philosophy of Language and Communication.

She created and led the All-Russian PR Game “Lomonosov,” which received two Global Eventiada Awards. For several years, she collaborated on a joint MSU and Medialogia project. She taught PR and Reputation Management to international students at MSU for seven years, eventually becoming a senior lecturer.

Yulia also curated the Young PR Specialist School for 4 years, served on the admissions committee, and was a jury member for the “Silver Archer” and Global Eventiada Awards.

In 2019, during her third maternity leave, she developed a passion for floristry. She completed training at 9 floristry schools and took over 30 different courses: wedding, ritual, church, Easter, food bouquets, dried flowers, and structural floristry. She opened a boutique floral studio and launched “Flower Meditations,” combining intention-setting and floral arrangement.

In 2022, after the beginning of the war, she moved with her family to Dubai. In 2023, she became a certified ICF coach and a professional space organizer. In 2024, she founded the “OCEAN Institute,” an educational ecosystem for women focused on six life spheres to help them stay resourceful and unlock their potential.

In 2025, she became an international speaker, delivering a TED-style talk in San Francisco.

Hobbies: harp playing, swimming, diving, traveling (visited over 30 countries).